In partnership with MSN Video, we created an innovative video viewing experience called TheBubble. The site featured a new way to discover and share comedy content online.

It utilized a novel user interface that organized videos into floating ‘bubbles’ based on relevance and related content. We developed a successful video playlist strategy that was instrumental in driving a high amount of streams per unique user, and combined with our professional programming expertise, we helped millions of MSN visitors discover the funniest content on the web.

We were awarded 6 design patents for creating an innovative user interface on

U.S. Patents: #D665420, #D665421, #D665422, #D654928, #D654929, #D654930.

  • Rishi is an excellent product manager, and his ability to bring ideas to the table and lead by example at all stages of the product development lifecycle earns him the respect and trust of developers, designers, and stakeholders. In addition to possessing the talent and skills to bring great websites and apps to life, Rishi's cool-headed diligence and approachability make him an ideal colleague and a natural leader.

    Matthew Marco, Director of User Experience @ BORN Group

  • Rishi is awesome. He is patient, dedicated, resourceful, and timely. Rishi comes through every time with well thought-out product wire-frames communicating exactly what a designer needs to know in order to create a comprehensive, polished mock-up. He gives and receives criticism in constructive ways which ultimately ends up in a better product. What makes Rishi an exceptional asset is not just his dedication to high standards in the work he produces for team members, but the relationships he builds with them as well.

    Peter Tracy, Creative Director @ TEN

  • For me, it's Rishi's level of dedication that has left the lasting impression. You will not find a more dedicated person. Here is a guy that earned his MBA while, at the same time, helped lead the entire product strategy of a company, and succeeded at both. He dedicates himself to every challenge he faces which is why every person he works with has the utmost respect for him. He balances complex project requirements with manageable milestones and takes everyone's perspective into consideration because he is dedicated to creating the best solution on time and within budget.

    Jeff Kimmel, Director of Engineering @ TEN