I worked with the BIKE Magazine Editorial team, our Creative Director and our Engineering team to redesign BikeMag.com. Our goal was to improve our web and mobile experiences by making them cleaner, faster, and easier to navigate.

We introduced a new adaptive mobile experience that complimented the aesthetic of the print magazine, improved the reading experience of Article pages, and introduced new “Gear” and “Photo of the Day” sections. We also released a new Photo Gallery system, and publishing tools for the Editorial team.

3 months since this redesign, we’ve seen significant improvements in our engagement metrics including:
• 50% increase in Pages / Session
• 50% increase in Avg. Session Duration
• 20% decrease in Bounce Rate

Date: November 25, 2015Client: BIKE MagazineSkills: Projects

Other Projects

Surfer Magazine

Product lead for the redesign of SurferMag.com

The Ring Magazine

Product lead for the redesign of the iconic boxing magazine's website

Advertising Improvements

Introduced new ad capabilities and optimized sites for revenue

  • Rishi is an excellent product manager, and his ability to bring ideas to the table and lead by example at all stages of the product development lifecycle earns him the respect and trust of developers, designers, and stakeholders. In addition to possessing the talent and skills to bring great websites and apps to life, Rishi's cool-headed diligence and approachability make him an ideal colleague and a natural leader.

    Matthew Marco, Director of User Experience @ BORN Group

  • Rishi is awesome. He is patient, dedicated, resourceful, and timely. Rishi comes through every time with well thought-out product wire-frames communicating exactly what a designer needs to know in order to create a comprehensive, polished mock-up. He gives and receives criticism in constructive ways which ultimately ends up in a better product. What makes Rishi an exceptional asset is not just his dedication to high standards in the work he produces for team members, but the relationships he builds with them as well.

    Peter Tracy, Creative Director @ TEN

  • For me, it's Rishi's level of dedication that has left the lasting impression. You will not find a more dedicated person. Here is a guy that earned his MBA while, at the same time, helped lead the entire product strategy of a company, and succeeded at both. He dedicates himself to every challenge he faces which is why every person he works with has the utmost respect for him. He balances complex project requirements with manageable milestones and takes everyone's perspective into consideration because he is dedicated to creating the best solution on time and within budget.

    Jeff Kimmel, Director of Engineering @ TEN