As the Head of Product & Monetization for TEN: The Enthusiast Network, I improved our overall advertising capabilities and optimized our websites from an advertising placement perspective.
- Implemented dynamic ad injection on desktop and mobile environments that improved ad impressions by 43%.
- Introduced sticky ad units that lock in place as users scroll down, and ad lazy loading techniques that resulted and viewability rates by over 33%.
Here are some of the advertising projects I’ve worked on:
- IAB Standard Banner Ads
- Ad Viewability Improvements
- Dynamic Ad Injection
- Pre-Roll & Mid-Roll Video Ads
- Video Outstream Unit
- Connected TV / OTT
- Programmatic (PMP + Header Bidding)
- High Impact Video Takeovers (See Example)
- Mobile Interscroller (See Example)
- Mobile Expandable Video Adhesion Unit (See Example)
- Native Advertising + Sponsored Content (See Example)
- Newsletter (See Example)