As the Head of Product & Monetization for TEN: The Enthusiast Network, I improved our overall advertising capabilities and optimized our websites from an advertising placement perspective.

Highlights:

  • Implemented dynamic ad injection on desktop and mobile environments that improved ad impressions by 43%.
  • Introduced sticky ad units that lock in place as users scroll down, and ad lazy loading techniques that resulted and viewability rates by over 33%.

Here are some of the advertising projects I’ve worked on:

  • IAB Standard Banner Ads
  • Ad Viewability Improvements
  • Dynamic Ad Injection
  • Pre-Roll & Mid-Roll Video Ads
  • Video Outstream Unit
  • Connected TV / OTT
  • Programmatic (PMP + Header Bidding)
  • High Impact Video Takeovers (See Example)
  • Mobile Interscroller (See Example)
  • Mobile Expandable Video Adhesion Unit (See Example)
  • Native Advertising + Sponsored Content (See Example)
  • Newsletter (See Example)
Date: OngoingClient: TEN: The Enthusiast NetworkSkills: Projects

Other Projects

Extended Articles

Improved reading experience for Long-Form Content

BikeMag.com

Redesigned BikeMag.com to be cleaner, faster, and easier to navigate

The Bubble

Built an award-winning video experience for MSN

  • Rishi is an excellent product manager, and his ability to bring ideas to the table and lead by example at all stages of the product development lifecycle earns him the respect and trust of developers, designers, and stakeholders. In addition to possessing the talent and skills to bring great websites and apps to life, Rishi's cool-headed diligence and approachability make him an ideal colleague and a natural leader.

    Matthew Marco, Director of User Experience @ BORN Group

  • Rishi is awesome. He is patient, dedicated, resourceful, and timely. Rishi comes through every time with well thought-out product wire-frames communicating exactly what a designer needs to know in order to create a comprehensive, polished mock-up. He gives and receives criticism in constructive ways which ultimately ends up in a better product. What makes Rishi an exceptional asset is not just his dedication to high standards in the work he produces for team members, but the relationships he builds with them as well.

    Peter Tracy, Creative Director @ TEN

  • For me, it's Rishi's level of dedication that has left the lasting impression. You will not find a more dedicated person. Here is a guy that earned his MBA while, at the same time, helped lead the entire product strategy of a company, and succeeded at both. He dedicates himself to every challenge he faces which is why every person he works with has the utmost respect for him. He balances complex project requirements with manageable milestones and takes everyone's perspective into consideration because he is dedicated to creating the best solution on time and within budget.

    Jeff Kimmel, Director of Engineering @ TEN